An ostomy is a surgical procedure that involves the removal of diseased portions of the gastrointestinal or urinary system and creation of an artificial opening in the abdomen to allow for the elimination of body wastes. An ostomy is may require in the cases of birth defects, cancer, inflammatory bowel disease, diverticulitis, and many other medical conditions. They are also necessary in cases of severe abdominal or pelvic trauma resulting from accidents or from injuries. There are three types of stomas related to the digestive and urinary system including colostomy, ileostomy and urostomy. Increase in awareness regarding ostomy care through several initiatives taken by various private and non-profit organizations is expected to offer the positive outlook to the market growth.

Ostomy Care Market Outlook 

The increasing incidence of inflammatory bowel diseases such as Crohn’s disease or ulcerative colitis, intestinal cancer, fecal incontinence, and diverticular disease and increasing awareness programs for educating patients about the usage of ostomy products are the major drivers which are likely to propel the growth of ostomy care market. According to the Centers for Disease Control and Prevention (CDC), 1.0-1.3 million people suffer inflammatory bowel disease (IBD). While about 54,000 people and 17,000 women in the U.S. each year get bladder cancer as per the CDC (Centers for Disease Control and Prevention), which substantially increases the growth rate of the colostomy care market. Upsurge in the number of geriatric populations, and increasing technological advancements are likely to add new opportunities for this market over the forecast period.

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OSTOMY CARE MARKET SEGMENTAL OVERVIEW

The report analyses the global ostomy care market based on product, application, usability, end user and geography.

OSTOMY CARE MARKET BY PRODUCT

The various products that aids in the ostomy care includes ostomy care system and accessories. Ostomy care system consists of one-piece system, two-piece system and skin barrier. Ostomy care accessories incorporates of cream, cleansers, pastes powders, deodorants and other accessories. Currently, ostomy care systems dominate the market, demonstrating the most popular product type. The growing demand for one-piece, two-piece system and skin barriers is anticipated to fuel the market over the forecast period. Various advantages offered by skin barriers such as ease in changing the size of the bag and its long-lasting feature is attributed to its mounting demand.

OSTOMY CARE MARKET BY APPLICATION

The ostomy care market finds application in Ileostomy, colostomy and urostomy. A colostomy is an operation that creates an opening for the colon, or large intestine, through the abdomen. A colostomy and an ileostomy may carry out as a temporary measure (while, for example, another area of the bowel is being allowed to heal), or as a permanent measure. A urostomy is usually carried out as a permanent measure.

OSTOMY CARE SYSTEMS MARKET BY USABILITY

By usability ostomy care systems segment is categorised into drainable and closed-end ostomy bags. Drainable bags segment will observe high growth in forecast period owing to their increasing preference over the closed pouches

OSTOMY CARE MARKET BY END USER

The major end users of the market are home care settings, hospitals and others. Introduction of user-friendly products by manufacturers has enabled patients to maintain their independence and improve their quality of lives. The homecare settings segment will grow at highest CAGR over the forecast period. 

OSTOMY CARE MARKET BY GEOGRAPHY

The ostomy care market is studied for the key regions including North America, Europe, Asia Pacific and Rest of the World. Europe represented the largest regional market owing to large geriatric population base, high prevalence of targeted disorders, increasing rates of technology adoption and high adoption rate of ostomy care systems. 

OSTOMY CARE MARKET KEY PLAYERS 

Key competitors of this market include Coloplast A/S (Denmark), B Braun (Germany), Alcare Ltd. (Japan), Convatec Group (UK), Prowess Care (India), Hollister Incorporated (U.S.), Salts Healthcare Ltd (UK), Cymed (U.S.), Flexicare (UK), Perma-type Company Inc. (U.S.), 3M (U.S.), Marlen Manufacturing Development Company (U.S.), Smith Nephew (U.K.), Schena Ostomy Technologies (U.K.), Nu-hope Laboratories (U.S.), and Welland Medical Limited (U.K.) among others. Players are engaging in different marketing strategies such as RD activities, increasing number of collaborations, awareness programs, technological advancements, geographic expansion, and launching of new products to increase their market share.

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