Activate.apple.com roku refers to the activation process for the Apple TV app on Roku streaming devices. To activate the Apple TV app on Roku, you need to follow these steps Connect your Roku device to your TV and turn it on Go to the Roku Channel Store and search for the Apple TV app Download and install the Apple TV app on your Roku device Open the Apple TV app on your Roku device Select "Activate Your Apple TV" from the main menu.